Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016

The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton’s and Donald Trump’s electoral strategies reflect the rising in...