Impact of the Consumer Culture on Mobile Phone Buying Behavior

Research Paper (undergraduate) from the year 2012 in the subject Sociology - Consumption and Advertising, University of Colombo (Ministry of Health - University of Colombo), course: MSc, language: English, abstract: The aim of this research is identify the consumer culture of Sri Lanka related to the mobile phone buying behavior. Data was collected from 20 questionnairs. The findings indicate the ...