How, if at all, have the mass media reinforced social inequalities?

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 17 of 20, University of Aberdeen (Department of Sociology and Anthropology), course: Introductory Sociology 2, language: English, abstract: Why do sociologists have to deal with mass media? Mass media is a big part of modern societies. It seems to be omnipresent and therefore has an impact on societies. It influe...