Greener Marketing

Greener Marketing

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John GrantJohn Grant
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to ...

Weiterlesen
Leseprobe
pdf
E-Book
epub
Preis
12,99 €
E-Book
pdf
Preis
12,99 €

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to ...

Weiterlesen
Autor*in folgen

Details

  • ISBN: 9781119689133
  • Seitenzahl: 272
  • Kopierschutz: READIUM_LCP
  • Erscheinungsdatum: 07.07.2020
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: epub