Gender Advertisments. Geschlechterklischees in der Werbung

Essay aus dem Jahr 2010 im Fachbereich Geschlechterstudien / Gender Studies, Universität Konstanz, Sprache: Deutsch, Abstract: "Advertising is specifically designed to be interpreted in a given way. One of the preconditions for uniform interpretation and, presumably, uniform commercial practice, is therefore that the form is based on general concepts or prejudices in its target group's society." ...