Foreign Market Servicing Strategies - the METROGroup in China

Seminar paper from the year 2004 in the subject Business economics - Investment and Finance, grade: 1,0 (A), Leeds Metropolitan University, course: International Business, language: English, abstract: Multinational Retailers seek ways of expanding abroad. They search for markets, products to sell, cheap labour or resources. Several foreign markets have been served so far but only recently, China w...