Foreign Market Servicing Decision - Beiersdorf on the Russian market.

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Leeds Metropolitan University (Business School), course: International Business, language: English, abstract: As an example of international expansion this work will focus on the Beiersdorf AG and its intension to enter into the Russian market for cosmetic products. Although ...