Executive Data Quality Playbook
IBM research reveals that poor data quality costs the U.S. economy $3.1 trillion annually. Yet for most executives, this is an invisible problem—data looks reasonable, dashboards are polished, and trends appear logical. Until a quarterly projection is built on corrupted revenue data, a $50 million acquisition is approved on overstated retention numbers, or a client relationship collapses ...
IBM research reveals that poor data quality costs the U.S. economy $3.1 trillion annually. Yet for most executives, this is an invisible problem—data looks reasonable, dashboards are polished, and trends appear logical. Until a quarterly projection is built on corrupted revenue data, a $50 million acquisition is approved on overstated retention numbers, or a client relationship collapses ...
