Evaluation of portfolio planning tools on the example of the Polish banking industry

Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0 (B), Oxford Brookes University (Business School), course: Strategic Marketing, language: English, abstract: The following report concentrates on the in-depth analysis of the Polish banking industry in general and LG Petro Bank S.A. in particular with the aid of accepted portfolio...