Envy in Consumption. The Influence of Envy on Consumers' Buying Behavior for Branded Products

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Université Paris 1 Panthéon-Sorbonne (Paris School of Economics), course: Consumer Psychology, language: English, abstract: The present study analyzes envy and its effects on individuals’ willingness to pay. On the basis of previous research in the field of envy, an experimen...