Elaboration case study: Burger King

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, course: International Marketing, language: English, abstract: Burger King Corporation (BKC) is a Florida corporation based in Miami. BKC operates and grants franchises to operate quick-service hamburger restaurants ...