Durex - Brand Analysis

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Northampton (Business School), language: English, abstract: In 1929 the London Rubber Company (LRC) has registered DUREX condom trademark, whose name was derived from Durability, Reliability and Excellence. The next important steps as a global condom’s provider were...