Drop the Pink Elephant

"As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles." EAMONN HOLMES, GMTV Presenter
"[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style." THE PLAIN ENGLISH SOCIETY
"There can be no whitewash at t...