Discussion of ethics in Public Relations and applicability of consequentalist theories

Seminar paper from the year 2007 in the subject Communications - Theories, Models, Terms and Definitions, grade: MA, Bournemouth University, language: English, abstract: INTRODUCTION There are different kinds of theories which try to acquire a basis for ethical behaviour. Consequentialist theories are used in this essay as ethical theories for public relations. The best known consequentialist the...