Direct Marketing from an ethical point of view

Seminar paper from the year 2007 in the subject Communications - Ethics in the Media, grade: MA, Bournemouth University, language: English, abstract: Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities (Thomas and Housden, 2002). According to Boone and Kurtz (19...