Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 9,2, Maastricht University (University College Maastricht), language: English, abstract: The Internet has revolutionized the world in many ways. Recently, it seems that both people and organizations have gone all digital. This paper shall give an explanation of Reitkopf’s statement o...