Did the ‘homo economicus' mutate to the concept of behavioural finance and economics?

Seminar paper from the year 2006 in the subject Psychology - Work, Business, Organisation, grade: 1,00, Free University of Berlin (FB Erziehungswissenschaften und Psychologie, Wirtschafts- und Sozialpsychologie), course: Wirtschaftspsychologie, language: English, abstract: Former classic economic theories mainly strengthened the concept of the ‘homo economicus’, who strongly behaves economical and...