Development of a CSR strategy for Toys R Us Germany
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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: In 1948 the toy and baby products retailer Toys“R”Us, Inc., headquartered in Wayne, New Jersey, was founded. It offers a wide range of products, including toys, learning aids and children’s apparel. ...
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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: In 1948 the toy and baby products retailer Toys“R”Us, Inc., headquartered in Wayne, New Jersey, was founded. It offers a wide range of products, including toys, learning aids and children’s apparel. ...
Weiterlesen
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