The Future of Apple's Success and Reputation

Akademische Arbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.7, Ludwig-Maximilians-Universität München, Sprache: Deutsch, Abstract: At the Worldwide Developer's Conference 2017 event in Jan Jose, California, the multinational company Apple revealed a new smartspeaker called HomePod intended to compete against Amazon Echo devices and Google Home. It features the Cupertino tech brand's voice-controlled virtual assistant Siri and works with Wi-Fi capabilities. However, recent data shows the new Apple product is not yet holding people’s interest. On the basis of a Morning Consult poll conducted June 8, among a sample of 2,200 adults, 55% percent of respondents said they are not interested in purchasing a HomePod. That number increased to 61% after people were shown a comparison with other smartspeakers, such as the Echo and Google Home. It becomes apparent that the already existing devices interfere Apple's position as the industry leading innovator. This incident could also be observed in the case of the iPhone 7, which is merely an upgrade of the previous model. Moreover, their latest four-inch iPhone SE and the latest iPad have received a poor response. Considering these circumstances, it leads to an in depth examination if Apple is able to maintain their success or losing its innovative edge. The aim of the following analysis is to make an approximate prediction about the future and reputation of the brand based on customer opinions and actual financial figures.