Leading Through Language

Preface and Acknowledgments ix

Introduction xv

Part I The Many Faces of Jargon

Introduction to Part I: Why Does Jargon Exist and Why Should Leaders Care? 1

Chapter 1 You Must Start with Leadership 11

Chapter 2 The (Few) Benefits of Jargon 19

Chapter 3 Assumption-Driven Jargon 29

Chapter 4 Inflation Jargon 43

Chapter 5 Lack-of-Clarity Jargon 55

Chapter 6 Obfuscation Jargon 67

Part II Use the Language of Leadership

Introduction to Part II: Use the Language of Leadership 77

Chapter 7 Adopt the Leader’s Mindset 83

Chapter 8 Script Yourself as a Leader 91

Chapter 9 Use the Language of Leadership 101

Chapter 10 The Language of Leadership Is .Visionary 109

The Language of Leadership Is .Audience-Centric 117

Chapter 12 The Language of Leadership Is Jargon-Free 129

Chapter 13 The Language of Leadership Is Authentic 139

Chapter 14 The Language of Leadership Is .Passionate 147

Chapter 15 The Language of Leadership Is .Confident 157

Chapter 16 The Language of Leadership Is .Positive 167

Chapter 17 The Language of Leadership Is .Direct 177

Chapter 18 The Language of Leadership Is .Concise 187

Chapter 19 The Language of Leadership Is .Professional 197

Chapter 20 The Language of Leadership Uses .Rhetoric 207

Conclusion 217

About the Author 221

Index 223