Critically review the 15 C´s in the context of the marketing of an international tourist destination: Lanzarote

Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated to...