Creative Manager's Pocketbook

According to management guru Peter Drucker, 'the enterprise that does not innovate inevitably ages and declines'. The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the techniq...