Corporate Social Responsibility. The Public Image of Companies in the Context of CSR

Thesis (M.A.) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, University of Salzburg, language: English, abstract: Corporate responsibility towards society has played an important role for quite some time and will continue to gain in importance. The master thesis "Corporate Social Responsibility - Der Öffentlichkeitsauftritt im...