Consumer Mind Set: Motivation

Seminar paper from the year 2003 in the subject American Studies - Culture and Applied Geography, grade: 1,0, University of Hamburg, language: English, abstract: Introduction We know nothing about motivation. All we can do is write books about it. PETER F. DRUCKER Motivation is a hypothetical construct serving to explain the stimuli of human behavior1, i.e. it describes what “makes people tick”....