Consumer Behavior Audit - Salem, MA (USA)

Seminar paper from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0 (A in the USA), Emerson College (Marketing Communications), course: Consumer Behavior, language: English, abstract: Salem is a destination for about 800,000 people each year. This city has a deep history, which goes back into the 17th century and is famous for its le...