Conscious and Unconscious Consumer Choice of Food Products

Master's Thesis from the year 2013 in the subject Psychology - Work, Business, Organisation, grade: 2,3, Technical University of Munich, language: English, abstract: When going for grocery shopping, some consumers make up their minds about what to buy and write down shopping lists. Others just go into the supermarket and do not really think beforehand about the things they need. Although in both s...