Competitive Strategy and Business Performance. A Case in the German Clothing Industry

Seminar paper from the year 1999 in the subject Business economics - General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analy...