Challenges of Digitalization for the Music Industry

Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, course: Digital Media Marketing Seminar, language: English, abstract: This seminar paper analyses how the digitalization has changed the general set-up of the music industry. By analyzing studies and data, the paper illustrates several challenges that infl...