Certification Seals. The more, the better, or too much of a good thing?

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8.5 (out of 10.0), Erasmus University Rotterdam (Rotterdam School of Management), course: Marketing Management, language: English, abstract: This thesis investigated whether and how consumers’ purchase intention and willingness to pay for food products are affected by the number of...