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Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong?

Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong?

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Romina MüllerRomina Müller
Sozialwissenschaften, Recht, Wirtschaft
Medien, Kommunikation
Medienwissenschaft
Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies sh...
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Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies sh...
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Details

  • ISBN: 9783656084006
  • Seitenzahl: 6
  • Kopierschutz: Kein
  • Erscheinungsdatum: 16.12.2011
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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