Cause-related Marketing - Relevance and Application in British Cancer Charities

Diploma Thesis from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (A), University of Cambridge (Ashcroft International Business School - Marketing Department), language: English, abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is an...