Capri Sun. A story of success in the beverage industry

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Sunderland, language: English, abstract: Capri Sun is engaged in the production and selling of beverage products. It is an established popular juice brand for children. The wide range of brand lines and numerous flavours combined with the easy package makes Capri S...