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Business-to Business-Marketing. How to Reinvent the Accu-Chek Mobile by Roche?

Business-to Business-Marketing. How to Reinvent the Accu-Chek Mobile by Roche?

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Laura HinsLaura Hins
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Heilbronn University, language: English, abstract: This essay is concerned with the global market for blood glucose monitoring systems and puts a special focus on the Accu-Check Mobile system by Roche. In a first step, the global market is briefly discussed, before secondly, Roche's po...
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Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Heilbronn University, language: English, abstract: This essay is concerned with the global market for blood glucose monitoring systems and puts a special focus on the Accu-Check Mobile system by Roche. In a first step, the global market is briefly discussed, before secondly, Roche's po...
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Details

  • ISBN: 9783346353870
  • Seitenzahl: 8
  • Kopierschutz: Kein
  • Erscheinungsdatum: 01.03.2021
  • Verlag: GRIN VERLAG
  • Formate: pdf

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