Building Secondary Brand Associations through Corporate Social Responsibility

Submitted Assignment from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Northampton (Amity Global Institute, Singapore), course: BA (Hons) Business Studies, language: English, abstract: The review of the literature analyses many unique insights from academic literature. 1) The core factors upon which CSR effects should be meas...