Brand Rewired

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Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

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Leseprobe

Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

  • Features inte...
Weiterlesen
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Details

  • ISBN: 9780470648827
  • Seitenzahl: 240
  • Kopierschutz: READIUM_LCP
  • Erscheinungsdatum: 10.06.2010
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: pdf