BP and Aral - Strong2together and Best of Both - The introduction of a new Culture B1

Seminar paper from the year 2005 in the subject Business economics - Investment and Finance, grade: 1.5, University of the West of England, Bristol, language: English, abstract: In the following research essay, the take-over of ARAL by the German BP will be analysed. Furthermore, the case will explore the assumption of ?transformational change? as the best way to achieve successful change. Firstly...