Blue Ocean Strategy in the Hotel Sector

Bachelor Thesis from the year 2013 in the subject Tourism - Hotel Industry / Catering, grade: 1,7, International Business School Nürnberg, course: Hotelmanagement, language: English, abstract: The hospitality industry experiences abundant growth rates, although it is one of the world’s toughest markets. Therefore, entrepreneurs need to aim for differentiation in order to gain an uncontested market...