Big Data MBA

Introduction xxiii

Part I Business Potential of Big Data Chapter 1

Chapter 1 The Big Data Business Mandate 3

Big Data MBA Introduction 4

Focus Big Data on Driving Competitive Differentiation 6

Leveraging Technology to Power Competitive Differentiation 7

History Lesson on Economic-Driven Business Transformation 7

Critical Importance of “Thinking Differently” 10

Don’t Think Big Data Technology, Thin...