Being Mindfully Green: The Effects of Consumer Mindfulness on Green Product Choices

Research Paper (postgraduate) from the year 2021 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,0, Maastricht University, language: English, abstract: Research indicates that mindfulness is a consumer characteristic that influences the choice between green and non-green products. Therefore, this research proposal examines the effects of consumer mindfu...