Application of PEST and SWOT methods in internal and external environment analysis and strategic direction for organization development in the case of SPENGLER & FÜRST GMBH & CO KG

Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 5.50, , language: English, abstract: It has been stated that the field of strategic management is fragmented and lacks consistency and identity. This skepticism, however, lies in the paradoxical contradiction of the discipline. However, what caused this paradox? For some scholars on the i...