Analysis of the portfolio of Red Bull based on the BCG matrix

Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, University of applied sciences, Nürnberg, language: English, abstract: The objective of this work is it to introduce and apply one of the most renowned strategic instruments in the portfolio analysis for the company's management – the BCG Matrix. By applying the BCG Model to the Red Bull Company current strength an...