An Ethical Review of Corporate Social Responsibility. Singtel Touches Human "Plumage"

Essay from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: Credit, Griffith University, course: Master of Marketing, language: English, abstract: The essay addresses the corporate social responsibility programme of Singtel (Singapore Telecommunications), a “Touching Lives Fund” initiative, which will serve as the chosen CSR (Corporate Social Respons...