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An analysis of the ROPO effect in the field of agricultural insurance in Germany

An analysis of the ROPO effect in the field of agricultural insurance in Germany

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Matthias SeitzMatthias Seitz
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Einzelne Wirtschaftszweige, Branchen
Research Paper (undergraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, , language: English, abstract: Since the digital transformation of our society, the Internet has proven to be the central factor influencing a purchase decision. This work has set itself the goal of analyzing the ROPO effect (research online, purchase offline) in t...
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Research Paper (undergraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, , language: English, abstract: Since the digital transformation of our society, the Internet has proven to be the central factor influencing a purchase decision. This work has set itself the goal of analyzing the ROPO effect (research online, purchase offline) in t...
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Details

  • ISBN: 9783656866701
  • Seitenzahl: 20
  • Kopierschutz: Kein
  • Erscheinungsdatum: 23.12.2014
  • Verlag: GRIN VERLAG
  • Formate: epub, pdf

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