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Amazon Case Study. "The Best Marketing Strategies Aren't Top Down, They're Outside In"

Amazon Case Study. "The Best Marketing Strategies Aren't Top Down, They're Outside In"

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Sozialwissenschaften, Recht, Wirtschaft
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Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ need...
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Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ need...
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Details

  • ISBN: 9783346411280
  • Seitenzahl: 20
  • Kopierschutz: Kein
  • Erscheinungsdatum: 25.05.2021
  • Verlag: GRIN VERLAG
  • Formate: pdf

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