Aesthetic Intelligence

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Longtime leader in the luxury goods sector and former Chairman of LVMH Mot Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and...
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Longtime leader in the luxury goods sector and former Chairman of LVMH Mot Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and...
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Details

  • ISBN: 9780062883315
  • Seitenzahl: 288
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 26.11.2019
  • Verlag: HarperCollins
  • Sprache: Englisch
  • Formate: epub