A Primer on Consumer Behavior

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At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understandi...
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product_type_E-book
epub
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18,99 €
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understandi...
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  • ISBN: 9781947441217
  • Seitenzahl: 140
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 17.07.2018
  • Verlag: BUSINESS EXPERT PRESS
  • Sprache: Englisch
  • Formate: epub