A Linguistic Analysis of Strategies of Argumentation in English Print Ads

Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy? Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the s...