A Case Study Paper of Starwood Group Hotels (Westin) Management. Market Planning of Hotel Resorts

Case Study from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Working Paper, language: English, abstract: Starwood Hotels and Resorts Worldwide is an American company founded in 1969 and runs hotels, resorts, spas and other properties under 11 famous brands. It now manages some 1,300 properties and employs over 188,000 people around...