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A Branded World -The Importance of Public Relations Over Advertising in Brand Building

A Branded World -The Importance of Public Relations Over Advertising in Brand Building

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Romina MüllerRomina Müller
Sozialwissenschaften, Recht, Wirtschaft
Medien, Kommunikation
Kommunikationswissenschaft
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language: English, abstract: The Body Shop is a huge best-selling brand, while Pets.com has vanished into thin air. Both of these brands were first in their category and had a good chance to succeed in sales, but still developed differently. What is ...
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Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language: English, abstract: The Body Shop is a huge best-selling brand, while Pets.com has vanished into thin air. Both of these brands were first in their category and had a good chance to succeed in sales, but still developed differently. What is ...
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Details

  • ISBN: 9783640957330
  • Seitenzahl: 8
  • Kopierschutz: Kein
  • Erscheinungsdatum: 13.07.2011
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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