The use of scent and music in the consumer goods marketing

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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen University, course: Preparatory Masterthesis, language: English, abstract: “The mind is like an iceberg, it floats with one-seventh of its bulk above water” (Sigmund Freud, psychologist). According to Freud’s quotation, the main part of the mind is beneath the water ...
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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen University, course: Preparatory Masterthesis, language: English, abstract: “The mind is like an iceberg, it floats with one-seventh of its bulk above water” (Sigmund Freud, psychologist). According to Freud’s quotation, the main part of the mind is beneath the water ...
Read more
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  • ISBN: 9783638046008
  • Seitenzahl: 14
  • Kopierschutz: Kein
  • Erscheinungsdatum: 08.05.2008
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf